The amount of competition between intermediaries in agricultural markets has a large role in determining prices but can be very hard to measure. Where formal financial institutions are absent, intermediary traders often serve as a substitute source of credit for farmers. In order to measure the level of competition among traders in Sierra Leone’s cocoa market, researchers conducted a randomized evaluation to test the impact of delivering subsidies to cocoa traders on prices that traders paid to cocoa farmers. While the bonus payments did not affect the prices paid to farmers, it did lead the traders to more frequently offer credit through advance payments to farmers. These results suggest that Sierra Leone’s agricultural trading sector is competitive, meaning that all traders offer similar prices to farmers.
In partnership with five cocoa wholesalers, researchers conducted a randomized evaluation to test the impact of providing a bonus to traders on the prices that they offer farmers. The research team identified eighty of the traders who regularly do businesses with these wholesalers. Forty of these traders were randomly assigned to receive a bonus of SLL 150 (US$0.03) per pound of cocoa when selling cocoa to wholesalers, about 5.6 percent of the average wholesale price. The remaining forty traders served as a comparison group and did not receive any bonus payments. Traders received the bonus at the end of the harvest season, between mid-October and the end of December 2011.
Researchers used the prices offered and paid to farmers as a proxy for competition among traders as traders would need to offer similar amounts to compete with others and ensure that farmers continued to sell their harvest to them. In addition, researchers examined the pass-through of value from traders to farmers; traders passed on additional value they received in the form of bonus payments by offering higher prices to farmers or providing them with pre-harvest credit and a secure buyer.
The research team conducted several surveys with the cocoa traders as well as a farmer listing in which traders were asked to identify the farmers they bought from, and whether they had provided the farmers with credit in the last twelve months. Researchers also collected information on both the quantity (weight of the cocoa bean bags) and quality (A, B, or C rating based on the examination of a sample of beans from each bag) of cocoa that traders brought to wholesalers from September to December 2011, after the harvest season had begun. The team also asked traders about the price per pound paid to the farmers and the village where the cocoa originated to measure the competitiveness of the market.
Overall, results suggest that the cocoa market in Sierra Leone is competitive. There seemed to be little differentiation between prices offered to farmers, and traders did pass through value to farmers by offering pre-harvest credit through more advance payments.
Price and value pass-through to farmers: While the average price paid to cocoa farmers did not differ between traders who were offered the bonus and comparison traders, those who were offered the bonus were 12 percentage points more likely to offer advance payments to farmers from whom they purchased cocoa, relative to those who were not offered the bonus (27 percent vs. 15 percent). The increase in advance payments from traders who were offered a bonus implies that they paid a higher effective price to cocoa farmers to secure their business. These advance payments were particularly valuable to farmers because they could use them to invest in their production or to maintain stable levels of consumption.
Purchase quantity: There was no measurable difference in purchased quantities of cocoa between traders who were offered a bonus and traders who were not offered a bonus in the three weeks before the intervention. Once the intervention started and bonus payments were made, traders who were offered a bonus purchased substantially higher quantities than traders who were not offered a bonus payment. Researchers suggest that this may be because traders who received a bonus may have gained market shares (the quantity of cocoa they are able to secure, purchase, and subsequently sell) at the expense of traders who were not offered the bonus. Researchers interpret these results as further evidence of a competitive market, where even a very small increase in price offered by one trader could allow the trader to increase their market share.
Responsiveness to world prices: Results also suggest a high responsiveness of farmers’ revenues to the world price of cocoa. There was a stark reduction in prices paid to farmers (around 22 percent) in the final month of the intervention following a reduction in wholesaler prices and a decline in the world price. Traders, in turn, passed these expected changes in value onto farmers by offering them credit in anticipation of high commodity prices at harvest, further suggesting the competitiveness of the market.
As the study covered a single harvest cycle, researchers highlight that more research is needed to assess multi-seasonal price and market changes as farmers may choose so switch traders between seasons.